One day I decided to take the opportunity and open an account with a bank that offers unparalleled digital services, so I made a cup of coffee and sat in front of the computer. The website looked promising, coordinated, and clear. I clicked on "Open an Account" to start a painstaking digital round of back and forth. First, I was asked to scan a large group of documents and upload them to the website. Since I was ready, I responded quickly and fulfilled all the requirements, but unfortunately the site rejected all attempts, sometimes arguing that the picture is unclear and then that the file is very large and exceeds all other capacities. However, in the end, after five cups of coffee, I was finally able to upload all the documents.

Two days later, I received a notification on my phone of the success of the verification process, and I have to move now to the signing step, and the instructions were that I should sign a blank paper, then scan or photograph it, and finally upload and upload it after making sure that it had no impurities or ambiguities. I did so and waited for a third day until I received another message that I should visit the nearest branch of the bank to confirm the signature. Indeed, I visited the branch, where I was asked to sign again, but this time under the eyes of the bank employee who looked really closely, especially while comparing the signatures.

I came home tired to be surprised by a new message asking to upload additional documents, such as salary statement, commercial license and other certificates, so I responded immediately wondering how many more steps I would have to take before I had that auspicious account; but my wait did not last long, after about a week I received that golden notice “Congratulations! Your account has been opened.” I read it laughing, and what was supposed to be a smooth and efficient journey turned into a week-long digital epic.

I am not saying that the problem is with digital transformation, but on the contrary, it is the solution to all problems, but its bad application is the one that overshadows its real benefits. Perhaps most of the mistakes in this context arise from a lack of understanding of the user's needs.

In conclusion, I can say that digital transformation is a tool made by humans to serve humans, and in order to truly succeed in this new era and its challenges, we must respect the power of digital transformation, because only then will we unleash this transformation and accompany it hand in hand in creating a bright future filled with potential.

Founder of Suhail Smart Solutions