Export Capabilities Development

​Overview

Designed for businesses looking to expand globally, this program focuses on building export capabilities by understanding international markets, addressing export challenges, and enhancing product standards to meet global demands.

Key Takeaways:

• Export Program Development: Create a tailored plan that supports export growth and aligns with international standards.
• Understanding International Markets: Learn to research and adapt to different market requirements and consumer expectations worldwide.
• Strategic Export Management: Manage legal, technical, and marketing challenges in export processes.

Course Content:

1. Introduction to Export Development
   • Define export development and its strategic value for business growth.
   • Discuss benefits and challenges of entering international markets.
2. International Market Requirements
   • Learn about different market requirements, standards, and customer expectations in key regions.
   • Techniques for aligning product offerings with these international standards.
3. Export Strategy and Compliance
   • Building integrated marketing and sales strategies that support export goals.
   • Addressing legal and technical challenges, such as compliance with international trade laws, tariffs, and logistics.
4. Improving Product Quality
   • Methods to improve product quality and ensure it meets competitive global standards.
   • Quality assurance practices to maintain brand reputation and customer satisfaction in diverse markets.